Black Friday is coming up and now's the best time to prepare your art store for incoming traffic. Whether it's for discounts, or for gifts to their friends and family, people are on the hunt for some beautiful artwork to display.

With that, here are 3 tactics you can use to start selling artwork this holiday season:

1. Print Discounts

Prints are a great way to distribute original artwork at greater volumes. If you choose to print-on-demand, offering discounts on prints can be a great way to sell your artwork.

• Give 10-30% off each print
• Highlight the sale front and center on the home page
• Offer limited prints to create scarcity

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2. Offer Bundles and BOGO Deals

Want to be a little more hands on? Bundle products together to curate your art while also increasing average order value. Not only will customers get discounted prices, but they will also be guided by someone who knows the artwork (that's you!)

• Download a bundling app to automate your bundling
• For originals, offer deals like "Buy 2 Paintings, Get 20% Off". You can also create a "Related Product" section to curate work
• For prints, create individual products with combined images

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3. Add Previews and Augmented Reality (AR) to Your Products

With traffic on the rise during the holidays, it’s the perfect time to turn browsers into buyers. High-ticket artwork can make shoppers hesitant, but letting them virtually place pieces in their homes builds confidence and drives purchases.

• Add AR and virtual showrooms to your store with Picture It
• Set up virtual showrooms to curate your art in different rooms

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Summary

Boost holiday sales with these strategies:

• Offer print discounts and bundle deals to increase order value while creating scarcity and excitement
• Add AR previews and virtual showrooms to help shoppers visualize artwork in their homes, building confidence and driving conversions.

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