Having a good product description gives your shoppers all the necessary details for understanding the artwork you're selling.

This not only gives them the confidence to make a purchase, but also could boost your SEO rankings if you target the right keywords.

Lisa Camargo, CEO of Avaulte, highlights 3 key components of describing artwork:‍

Colors: Are they vibrant, muted, contrasting? How do they set the mood?

• ‍Example: "The rich blues and golds create a sense of hope and renewal." ‍
• Discussing the color assists with bringing out the emotion of the painting or work of art, making it more emotional for the viewer to experience.  
  

Composition: Where does your eye go first? What’s the focal point?

• Example: "The diagonal brushstrokes guide the viewer’s gaze toward the central figure."‍
• Where the eye focuses sets the tone for how the viewer will interpret the painting or work of art. 
  

• Style: Abstract, figurative, minimalist? Make this accessible for non-experts.‍
• Example: "The piece balances abstract expression with delicate figurative hints."
• By describing the style of art allows the viewer to learn more about what to look for in a painting or work of art. 
  

If you want to learn more about how to optimize your descriptions to rank higher on search engines, check out our post on SEO for Shopify Artists!