At Picture It, we know firsthand that Augmented Reality (AR) is a game-changer for ecommerce. Brands that implement AR see higher conversions, fewer returns, and more engaged customers. We’ve helped countless online retailers integrate AR, and the results speak for themselves—shoppers are more confident, more likely to buy, and more satisfied with their purchases.

But don’t just take our word for it. Let’s break down how top ecommerce brands—including art retailers—are using AR to increase sales, reduce returns, and boost customer confidence.

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1. Saatchi Art - 100% Growth in Mobile Transactions

Who They Are

Saatchi Art is one of the world’s largest online art marketplaces, featuring over 1.4 million original artworks from 94,000+ artists. Buying fine art online can be intimidating, and customers often hesitate to make a purchase without seeing how a piece will fit in their space.

How They Used AR

Saatchi Art tackled this challenge by introducing an AR-powered “View In A Room” tool. Customers browsing on their phones can tap to see how an artwork will look on their walls—no app required. This simple feature eliminates guesswork and helps buyers feel confident in their purchases.

The Results?

• 100% increase in mobile transactions (YoY)
• Higher engagement and fewer abandoned carts
• Improved buyer confidence, leading to increased sales

📌 Source

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2. Murus Art - AR-Powered Visualization for 800+ Paintings

Who They Are

Murus Art is a contemporary art retailer focused on helping buyers discover and purchase art online with confidence.

How They Used AR

To remove friction from the buying process, Murus Art introduced an AR-powered “View On Your Wall” feature. Customers can see artworks in their space in real time before purchasing, using their phone’s camera. This helps buyers visualize the size, colors, and placement—key concerns that often prevent purchases.

The Results?

• Stronger customer engagement
• Higher likelihood of conversion
• Fewer returns due to size and color mismatches

📌 Source

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3. ArtStorefronts - AR for Artists & Galleries

Who They Are

ArtStorefronts is a platform designed to help artists and photographers sell their work online. They provide ecommerce tools to increase conversions and make online art shopping feel more like an in-person experience.

How They Used AR

Introducing AR in their store allowed customers to see exactly how a painting or print will look in their space. The ability to resize and move artwork before purchase eliminates uncertainty and boosts confidence.

The Results?

• More confident buyers
• Stronger conversion rates for artists
• A more premium, immersive shopping experience

📌 Source

What This Means for Your Shopify Art Store

At Picture It, we’ve seen firsthand how AR transforms ecommerce. Our AR preview tools help Shopify art stores:

✅ Increase conversions (shoppers are 65% more likely to buy with AR)
✅ Reduce returns (fewer “it didn’t look like I expected” issues)
✅ Boost customer engagement (shoppers spend more time interacting with AR-powered listings)

Whether you sell original paintings or prints, adding AR previews to your Shopify store isn’t just a cool feature—it’s a proven sales booster.
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Ready to see the impact for your own art store? Try Picture It's AR for FREE on Shopify for 14 days