As the online art market continues to grow, the challenge for digital art stores is helping customers visualize how pieces will look in their space. That’s where augmented reality (AR) can be a game-changer. Picture It, a leading Shopify AR plugin, enables customers to preview wall art in their own home using AR. Here are three ways this powerful tool can boost your art sales in 2024:

1. Try Before You Buy Art Experience

With Picture It’s AR technology, customers can instantly visualize how a piece of art will look on their own walls. This “try-before-you-buy” feature reduces uncertainty and gives buyers the confidence to make a purchase. This can significantly lower return rates and increase conversion rates, as customers are more likely to complete their purchase when they see the art in context.

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Picture It's art viewer is not just limited to augmented reality. You can also set up a "virtual showroom" to curate your art across different walls and living spaces.

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2. Enhanced Customer Engagement

Augmented reality provides an interactive and engaging shopping experience. Instead of simply browsing through images, customers actively engage with your art, moving it around their walls and adjusting its size. This immersive experience helps build a stronger connection between the customer and your product, increasing the likelihood of a sale.

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3. Stand Out in a Competitive Market

In a crowded e-commerce space, offering something unique can set you apart. Picture It’s Shopify plugin gives you a cutting-edge advantage, helping you differentiate your store from competitors. By offering AR previews, you’re not just selling art—you’re selling a premium, personalized shopping experience. This can lead to better customer retention and more referrals.

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As 2024 approaches, AR technology is no longer a novelty—it’s a necessity for art sellers looking to boost sales and improve customer satisfaction. Picture It makes it easy to integrate AR directly into your Shopify store, enhancing both the customer experience and your bottom line.

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